Introduction
In 2024, Laos continues to see a significant rise in internet and social media usage. This report by We Are Social and Hootsuite examines the latest digital trends in Laos, providing valuable insights for businesses and individuals alike.
Internet and Mobile Penetration on the Rise
The report reveals that Laos has witnessed a substantial increase in internet users, with 5.08 million users recorded at the beginning of 2024. This translates to an impressive 66.2% of the population now having access to the internet. This growth is likely fueled by factors such as expanding infrastructure and affordable mobile data plans.
Mobile connectivity remains another crucial aspect of digital life in Laos. The report highlights that there were 6.8 million mobile connections in early 2024, exceeding the country’s population. This widespread mobile penetration underscores the importance of mobile-first strategies for businesses looking to reach Laotian audiences.
Social Media Landscape in Laos
Social media is rapidly gaining traction in Laos, with 3.75 million users reported in January 2024. This represents a significant portion of the population, with 48.8% now active on social media platforms. Facebook remains the dominant social media platform in Laos, boasting 3.75 million users. This highlights the opportunity for businesses to leverage Facebook marketing to connect with a large and engaged audience.
The report also sheds light on the growing popularity of other social media platforms in Laos. With 575 thousand users, Instagram is emerging as a popular platform for sharing photos and videos. Additionally, 2.7 million people in Laos use Facebook Messenger, indicating its significance for communication and customer engagement.
Conclusion
The findings from Digital 2024 paint a clear picture of a Laos that is increasingly embracing the digital world. With internet penetration and social media usage on the rise, businesses have a unique opportunity to connect with Laotian audiences and expand their reach in this growing market. By understanding the digital landscape and tailoring their strategies accordingly, businesses can effectively tap into the potential of the Laotian digital sphere.
